Thursday, May 5, 2022

Tips for Good Mental Health in the Workplace

May is Mental Health Awareness Month and 2022’s message is “Together for Mental Health.” This campaign recognizes that caring for one’s mental health is as important as physical health. As an agency we strive to ensure our team members feel supported at work and have the necessary work/life balance to maintain good mental health. Here are a few ways that Beyond Fifteen prioritizes mental health:

  1. Work as a team – It can be easy to feel overwhelmed by a task or project – and working remotely has added to team members feeling alone when work gets busy. At Beyond Fifteen, we not only tap into each team member’s strengths and support one another along the way but we prioritize connecting with each other to check in via in person events, video calls and Slack. Working together allows us to do our best job for our clients.
  2. Take a lunch break – Your brain and body need a chance to recharge and stepping away from your desk at lunch can help give your body the rest it needs while you refuel. It’s not beneficial for your mental or physical health to scarf down food hunched over your keyboard, so we encourage our employees to unplug during their lunch break.
  3. 3. Get up – Sitting at your keyboard all day isn’t ideal. Whether it’s taking a walking call, using a standing desk or just getting up to move every 30 minutes, all teams should be encouraged to find solutions to stay active during their day.
  4. Unplug – Working from home can easily blur the boundaries of work/life balance, since your office space may be in the middle of your personal space. We want our team to unplug at the end of the day so that they can bring their best selves to the table the next morning.
  5. Strong relationships – When we say we’re a team—we mean it! We care about our employees and want them to come to us if they need support. We not only celebrate work wins, but also celebrate personal milestones including graduations, weddings, babies, races and more!
  6. Take vacation – What’s the point of accruing vacation time if you don’t take it? The culture of working until you’re burned out needs to stop! We encourage our employees to take their vacation time. How else are we going to hear about their cool adventures if they don’t have the chance to take them?
  7. Find support if needed – There’s no shame in asking for support; however, many people forgo mental assistance like therapy because they are worried about being away from their desks for those appointments. Your mental health is important. We encourage our employees to leverage the flexibility in their schedule to take care of themselves.

 

What are your tips for good mental health in the workplace? How are you going to honor Mental Health Month 2022 and embrace the “Together for Mental Health” theme?

The post Tips for Good Mental Health in the Workplace appeared first on Beyond Fifteen.



source https://beyondfifteen.com/tips-for-good-mental-health-in-the-workplace/

Wednesday, April 27, 2022

Why Visual Assets Matter and How Multimedia Makes an Impact

Today’s marketing is all about multimedia! To reach your target audience, you’ll want a collection of visual assets that connect in an authentic way. Thanks to digital marketing, there are many opportunities for brands to speak to their audience through different mediums. It’s no longer only print, outdoor advertisements and TV that rely heavily on visual content, but content marketers can benefit from social media images, video, short-form video, GIFs and memes as well.

Here’s a spotlight on these visual multimedia assets and how they can help your brand make an impact:

Images – Simply adding an image to your social media posts or advertisements can really give your digital communications a boost! People process visual data about 60,000 times faster than text alone, so if you’re not incorporating visuals into your marketing mix you’re not getting your whole message across.

VideoVideo is an extremely popular medium right now. You only have to look at statistics about YouTube to see how important a video presence is for brands. YouTube has 1.7 billion monthly visitors, and in the U.S., 62 percent of users access their accounts daily with 98 percent accessing it monthly. Not only that, but it’s the world’s second most-visited website behind Google. If your brand isn’t tapping video, it’s time to start now.

Short-form video – We’ve given short-form video its own category because it is strategically unique and can reach a different target audience than long-form video. It is vital that short-form video like Instagram Reels and TikToks are included in your marketing mix if you’re trying to reach Gen Z. In the U.S., 37.3 million Gen Zers accessed their TikTok accounts at least once a month, compared to 33.3 million for Instagram.

GIFGIFs are a great way to catch the eye of your target audience. They’re quick, highly visual and their small file sizes make them perfect to include in a variety of communications including on social media, email blasts and in blogs. They can even be good for your SEO if you correctly implement proper metadata.

Memes – People want to feel a connection with brands, and memes are an easy way to relate to your target audience. Instagram estimates that approximately one million memes are shared on their platform every day. Memes are affordable, can boost engagement and allow brands to join in whatever conversation is trending.

Mix it up
When reviewing your digital marketing strategy, stop and take a look at the visual assets your brand is using. Is there a good variety of impactful visual assets or are you leaning hard on one or two options? All the visuals noted above can help your brand connect with your target market, so it’s a good idea to consider mixing it up!

Want to add multimedia assets to your marketing mix? Connect with one of our PR agency’s marketing experts at Beyond Fifteen to learn how we can help you incorporate multimedia into your current strategy.

The post Why Visual Assets Matter and How Multimedia Makes an Impact appeared first on Beyond Fifteen.



source https://beyondfifteen.com/thought-leadership-who-what-and-why/

Saturday, April 23, 2022

Beyond Fifteen

 Beyond Fifteen Communications Inc. is a progressive, full-service public relations and social media agency committed to delivering far more than fifteen minutes of fame.